About — the person behind the work

Hi, I’m Shruti.
Designer, artist, and a little too interested in how things look.

Artistry meets strategy in every piece of work I create.

I’m a graphic designer and NIFT graduate with 5+ years of experience creating visual identities, packaging, and digital content for brands.

My approach sits somewhere between artistry and strategy — I like understanding the idea behind a brand just as much as I enjoy figuring out how it should look.

My journey

From textiles to thoughtful brand worlds.

I started my design journey at NIFT, where I studied Textile Design and developed a strong foundation in colour, composition, materials, and visual storytelling.

Over the years, my work has taken me from building a homegrown home-textiles brand to working professionally in graphic design, content, and creative strategy.

Today, I bring those different experiences together to create design that is both thoughtful and visually distinctive.

What keeps me curious

I’m interested in more than just good design.

I’m interested in why something works. That curiosity shapes how I approach every project — from the bigger brand idea to the smallest visual detail.

  1. 01Why one colour feels right and another doesn’t.
  2. 02Why some packaging makes you reach for the product.
  3. 03Why certain brands become instantly recognisable.
  4. 04Why a simple composition can say more than a complicated one.

What I do

Three ways I help brands find their visual voice.

01

Visual Identity

Building distinctive visual systems that give brands a clear and recognisable presence.

02

Packaging Design

Creating packaging that brings together storytelling, functionality, and shelf appeal.

03

Social Media Design

Translating a brand’s visual language into engaging, consistent digital content.

Pristine Pawz visual identity project
Tea box packaging projectROTI social media design project

Beyond the screen

The artist and designer constantly influence each other.

When I’m not designing for clients, you’ll probably find me painting, sketching, experimenting with different mediums, or documenting everyday things through illustration.

My background in design and my practice as an artist constantly influence each other — and that’s a big part of why artistry and strategy sit at the heart of my work.

Let’s create something thoughtful

Building from scratch or giving your brand a new direction?

If you’re looking for design that feels more you, I’d love to hear what you’re working on.

Book a discovery call ↗Explore my work